Wednesday, May 19, 2010

(PR Advice) Brand Building

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So you wanna build your brand?




   Brand building is a vital aspect of any company's success I receive emails all the times asking me if I can help build a brand, or when should they start?

When should you start brand building?
You should start brand building as soon as you realize that you want your business venture to bigger than run of  the mill everyday rinky dink things you see.

Important Components of Brand Building!
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Quality: Quality is a vital ingredient of a good brand! The things consumers expect must be delivered well, consistently. If you develop a branded products with too many faults it will never gain brand equity.
The old saying reigns true Quality over quantity. Some people believe the more you have of something the better for your brand, this is a myth. One great product will have a better repercussion on your brand than 20 faulted ones.

Positioning: Positioning is where a brand is in its target market! Strong brands have clear position in their market. Positioning can be achieved through several means Brand name, image, product packaging, logo, and product guarantees.

Repositioning: Repositioning occurs when a brand needs to change its target market because its market has changed, due to trends or other contributing aspects.

COMMUNICATION: Needless to say communications plays a important role in brand building. All elements of promotions need to be used to build and sustain customer perception! Initially the challenge is to build awareness, then develop brand personality, and finally reinforce the perception.

INTERNAL MARKETING: You should ensure that your brand is being marketing internally as well as externally and that everyone who is involved with the brand understands the brands values and positioning.
*it only takes one person to be confused or unsure to destroy an entire brand*

                                         -Wynter Robinson
                                             "this is my advice., this is what i do"
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Tuesday, April 27, 2010

(ADVICE) PUBLIC BREAKUPS?

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Its no secret that within  the entertainment industry there are couples just as there would be in any other work environment. Just like there are couple there are also breakups. In the real world breakups are not a matter of PR in the entertainment industry they are a priority for a PR professional.

My advice: If a nasty public breakup can be avoided, at all cost avoid it. Bad breakup in the long run doesn't help either parties career. For example lets say a known singer was dating a known athlete, you would be insane not to believe her sudden increase in record sales, or the sudden rise in number of fans at the game didn't have anything to do with each other. I call it fan marriage, when you take that person as a partner their fans build they same love an admiration they have for them for you. In a nasty breakup where there are verbal assaults and assassinations in the media, you lose the fans you gained in the partnership and some of your own, because with bitterness you start deducting from your role model points.


Keep it private and Keep it moving.

                                                 "this is what i do, and that is my advice)
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Sunday, April 25, 2010

(HOT PRODUCER) ENSAYNE WAYNE

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 (VIDEO OF ENSAYNE WAYNE)

His name and his work share similar characteristics, they grab your attention while letting you know this is a force to be reckoned with. ENSAYNE Wayne is the genius behind Plies smash hit "Shawty"! He can also proudly take the credit for Atlantas's newAnthem: "ATLANTA GA" FEATURING GUCCI, THE DREAM, LUDA, AND SHAWTY LO!

Ensayne Wayne ability to create smash hits can be credited to the fact he has been around music his entire life. His mother was an opera singer and his father was a percussionist.

Ensayne Wayne has worked with Rocko, Gangstaboo, Lil Wayne, Tela, Twist, eightball- and MJG just to name a few.

Ensayne Wayne body of work has proven he's a power player and he's here to stay!

-Courtesy of Dashea Dash
stalk Dashea for more info
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(PR ADVICE) SEXTAPE? GO OR NO?

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(RAY J AND KIM KARDASHIAN)


TO SEXTAPE OR NOT TO SEXTAPE, THAT IS THE QUESTION? I think that just depends on if you believe that old saying "no publicity is bad publicity". I personally do not believe that in its entirety. There is a such thing as bad publicity and can ruin a career that had a chance of being prominent.

Deciding to leak a sextape is like playing Russian Roulette, ( I say leak because, none of these tapes just magically appear trust me). You can leak and garner some attention and notoriety for yourself, or you can leak it and become labeled and black listed! 

Honestly, when we think about the sex tape tactic, what does that really show about you as a talent, model, stylist or whatever. What? That you are good at the reverse cowgirl. When something is put out in the media is should be an representation of you as person, a talent, or asset. It doesn't always have to be something that is so staged, coached, or perfect. It just needs to be something that is a representation of you as factor in the equation of bringing in money.

I do recommend leaking a sextape with a high profile person if you are deciding to go into the adult entertainment industry, your stock would skyrocket.

"This what I do, and thats my advice"

-Wynter Robinson
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Friday, April 23, 2010

WHO IS WYNTER ROBINSON?

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PhotobucketAtlanta, GA (PRWEB) July 17, 2009 -- Wynter Robinson  is causing a commotion while making some major moves. With a contact list and resume that reads like a seasoned vets' you would find it hard to believe that all this was accomplished by a woman so young. While most of her friends spend their days and nights on the phone, partying, and shopping, Wynter is glued to a computer sending out press releases, e-vites, and calling editors. "I don't feel like I'm missing out on anything because this is what I love to do." explains Wynter.
If you were one to judge off of first impressions alone then you would probably assume she was a model and not a publicist or viral marketing director, in which you wouldn't be completely wrong. Modeling is what got Wynter into the industry and contributed to her amazing contact list. " I looked at modeling as a stepping stone and a way to network, and not as a career!" It was only after Wynter  felt like she had built enough contacts and taken classes in public relations at Georgia State University did Wynter leave modeling and never looked back. It Girls Inc. was born June,6,2004, with a staff that consisted of Wynter, her assistant and 3 girls from school. Wynter had no idea that her boutique style public relations, and promotions company would garner so much attention and interest.
A major portion of Wynter success has been contributed to her intelligence and her infectious personality. Wynter has worked with BME RECORDING, Hezeleo (UGK Records), Extreme Entertainment (Crack Heads Gone Wild), Cherie Johnson (Punky Brewster, Family Matters, The Parkers), Spring (HOT NEW R&B Singer), and many more. This one is definitely picking up signals on the industry's radar. All this accomplished before 25!

"WYNTER SPEAKS"

 I've really been doing this all my life. Its my family business!! My father name garners a lot of respect and admiration in Atlanta because of his work ethic, the way he handles business, and the way he treats people. Honestly I didn't choose this, my dad made me a promoter under his club and company as soon as I got my drivers license. I learned a lot first hand working with my family at "THE WHEREHOUSE" nightclub on marietta st. I also met a lot of people who later became very big and influential people in this industry. If I wanted to I could have taken my place somewhere underneath my father but that is not me. I am not the one to ride any one's coat tails. I decided that I wanted to build my own name and my own brand. So at 18 the summer I left for college I hired all my model friends, and friends from high-school and started my own promo company titled "Atlanta it Girlz' the first  company to hire me was BME recordings. After that my company, my brand, my name just sky rocketed and that is a lot of responsibility for a 18 yr old.

I was so driven then, I remember one incident when me and my assistant, drove to purple ribbon and just walk through the door like we were suppose to be there! As I was entering the lobby Killer Mike and Big Boi were leaving out, I walked right up to them and handed them a pamphlet I'd made as home on my computer. I was so bold. They actually reviewed it on spot and said we shooting a movie tomorrow would you and your girls like to be in it, I was Yeaaah! It didn't even matter that the next day was my BIRTHDAY AND I would be there for like 27 hours!!1

Later that year I put "ATLANTA IT GIRLS" down to finish getting my education. A lot of my friends in the industry were not happy. I chalked that up to them not knowing I was only 18 I told everyone i was 20,  I felt that would be best dealing with the sums of money these people were paying me. I got my Public Relations certification and went on to work with several companies, restaurant, and Artist in Atlanta.

It was a year ago, that I realized that even the most unique pr tactics aren't really pursuing the consumers and target markets like they once did. So I decided to research and investigate how to get my clients the most effective results for their money. Within my search I stumbled upon the word "VIRAL MARKETING" and I realized it was what I had been doing all alone, but it was strictly Internet based. I decided then if anyone was going to corner that market and become an expert on it, it would be me.

I spent months doing case studies and observing other highly successful viral marketing campaigns until I felt like I had what I needed to push forward.

Viral Marketing is perfect for my clients, because unfortunately the way the industry going now, there aren't a lot of big budgets anymore, but you still need the same gears in order for the Star, Fame, Celebrity machine to work.

"I feel like I bring something different to a industry that seems so cook cutter, (everyone cut from the same mold), I am different and very unique, so nothing that i do could every be ordinary"

-Wynter Robinson
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ABOUT US!

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 "THE ONE PLACE YOU CAN PROMOTE AND KNOW EXACTLY WHERE YOUR TARGET AUDIENCE IS, IS THE INTERNET"

INTRODUCTION

Unknown Celebrity is a PR. company which focuses primarily in the avenue of "Viral Marketing". Viral Marketing is the new highly successful yet very cost effective way to build Brand Awareness.

The conception of the name Unknown Celebrity is the brainchild of Wynter Robinson who realized from traveling to other states that there are a vast Majority of Celebrities in these states who go unnoticed by the rest of the world. She believed with the right marketing tactics applied, these talents fame and notoriety could reach a new high!


WHAT WE CAN DO FOR YOU!



The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.[1] Viral promotions may take the form of video clips, interactive Flash games, advergamesebooksbrandable softwareimages, or even text messages.
HAH ENTERPRISES will brainstorm every possible content angle and discuss with the client which would be most beneficial and successful on viral sites and create the content with creative images included (fantastic image illustrations typically mean a much better viral success).


Our team will gladly assist you and your business in the following areas:
  • Developing incentive and personalized method in online viral marketing
  • Providing tracking options
  • Developing blogs and free resources
  • Avoiding brand dilution and association with unwanted groups
  • Establishing a solid reputation quickly
    Why is Viral Marketing Important??
Using viral marketing is an inexpensive and safe method of marketing. One of the best parts of using viral marketing is that the piece of marketing you are using will not be seen as spam on email servers. That's because customers use the viral marketing to send it personally to other people so that others will know that it is being sent to them by a good friend and that it is not spam.
The biggest advantage of using viral marketing is that it allows for a great increase in publicity for your services and your site. Using viral marketing allows for you to get a stronger flow of customers and site visitors because your name will become easily memorable through the viral marketing process.
The most important aspect about viral marketing is that it increases your financial intake with little or no cost to you.

SERVICES WE OFFER
The most frequented websites on the Internet are social networking sites like Facebook and Twitter. That’s why launching an online marketing campaign to establish your brand on the top social media web sites is essential not only to capture this traffic, but also for brand recognition.
Our social media marketing services will help drive prospects and customers to your call to action web pages and promote your online brands in search engines as well as on the top social sites on the Internet! 
Our Social Media Marketing Services Include:

Social Media Strategy Development
Competitive Research and Strategy: We can perform an in-depth analysis for your brand including keyword research, determining how best to leverage your social media marketing campaign. Taking into account how and where your competition is currently active plays a large part in the overall social media strategy. 

Idea Creation and Strategy: Our expert team will brainstorm and storyboard concepts applicable to your objectives. We will come up with an executable plan and strategy so your brand is exposed on multiple platforms. 

Social Media Setup
Profile Creation: Depending on the social media services you choose, we will create profiles, customize, and optimize to your specifications. Utilizing our successful tools we will determine the best social network your brand needs recognition within. 

Monitoring: We monitor and participate on each of your social media profiles regularly. From interacting with others in the community, to creating your profile as an authority, we offer full services. With monitoring tools and through advanced techniques our specialists are able to provide a valuable service for your brand. 

Brand & Online Reputation Management
Brand Management—Past, Present and Future: Evaluating how your brand has been discussed in the past, in the present, and projections for the future is integral to not only online reputation management, but also to an effective social media marketing campaign. That’s why, using advanced search capabilities, we delve into the topics discussed regarding your brand by third parties prior to starting your campaign, throughout the campaign, and look to the future to strategize on molding your future brand advocates. 

Advanced Reporting: Our extensive reports will provide you with statistics, click through rates, and much more. In our reports you’ll be able to see our work, the work of your current brand advocates, and statistics to go along with the work accomplished throughout the month. 
Corporate Blogging Available: Onsite online reputation management might be applicable to your brand. Not only as an information source for your current clients, but also in an effort to help build internal links, reputation for your brand, and authority for your site. Corporate blogging can take care of this for you. We’ll put together a strategy, set up your blog, help write the content each month, and show you how to have a successful blog. 
In addition to our social media marketing services we also provide viral marketing services to help implement potential viral marketing pieces. These pieces can range from written content, videos, authority articles, images, contests, or even sweepstakes. With our viral marketing service you can expect:  

Implementation and Monitoring: Rest assured your viral marketing piece will be implemented with detail and care. Several factors will be monitored which signal success for your brand. 

Reporting and Statistics: The success of your viral marketing campaign is important to us. We will report monthly on the statistics and figures achieved with regards to your marketing piece. You will receive detailed monthly reports on click through rates, traffic, backlinks, and other analytics.


SERVICES SPECIFIED

TWITTER:  Our company will create a twitter page custom to your business or company. We will strive to bring followers to your page that are made up of consumers that meet the requirement for your target audience that was discussed in your first consultation. We will also keep your followers update on all exciting and new things brought forth by your company.
YOUTUBE: Our Company will work diligently to make sure all viral materials stay updated and that your audience is aware of these updates. If a Youtube account isn’t already in place we will create and manage said account. Videos must be provided by client, unless noted in consultation than other fees can be assessed to assign a videographer.

FACEBOOK:  We will create a facebook account and group. We will manage these accounts daily. We will send event messages and stay in touch with the target audience through this page.
Blog Website: One of the most effective viral marketing tool is the simple one, a blog website. We will register your company for a custom domain, find a server to host it and work with you to create a blog, that will eventually take on a Viral life of its own.  Consumers, audiences and fans love when a campaign has a personal touch, this is usually easily obtained through a blog, We will work with you to make sure each post comes off fresh and most importantly creative.

EMAIL CAMPAIGNS: Email campaigns are an extremely vital part of any viral campaign. Our team we will work to update and grow your email list, we will create a weekly, bi-weekly or monthly newsletter, whichever one fits your needs best to keep your contacts and consumers informed on all new happenings and products!!

Closing Summary

Viral marketing is important because it’s an easy and effective way to monitor stats and results. It is also very inexpensive for the results it generates; however what it lacks in expenses its makes up for in time. That’s why it is important for a major company or growing company to have someone who solely oversees these avenues.


QUESTIONS, COMMENT, CONCERNS
-WYNTER ROBINSON
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UNKNOWN CELEBRITY PR | Diseñado por: Compartidísimo
Con imágenes de: Scrappingmar©

 
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